Introduction
Frye Festival is Atlantic Canada’s biggest literary happening and a bilingual celebration of books, ideas and imagination.
Become a Sponsor
Learn how to quickly set up and start using our services with our step-by-step onboarding process.
Introduction
About the Frye
Our mission is to create opportunities to connect, New Brunswick, Canadian and international authors with our community.
Our vision is to make literature from Canada and abroad accessible, and to help promote a vibrant culture of reading and writing.
It is crucial that our community have access to opportunities to reflect, to share and to celebrate together all while imagining the future.
About the festival
Frye Festival is Atlantic Canada’s biggest literary happening and a bilingual celebration of books, ideas and imagination.
Amounting to ten days of festivities, the festival takes place at the end of April and unfolds in the Greater Moncton region, in neighbouring communities, and, in the case of school visits, all over the province.
Through its creative approach, the festival allows for words to jump from the page.
Frye in the community
Writers in the School is one of Frye’s key programs, where a dozen French and English authors bring books to life in over 100 classrooms all over New Brunswick.
Through reading and writing workshops, students discover contemporary literature, develop their taste for words, and strengthen their sense of cultural belonging.
Activities take place in New Brunswick public schools, including immersion programs.Digital project
Discours/e is designed to be a hub for our region’s literary and cultural scene, a space where critical essays on literature by local authors mingle with academic articles and video archives, a space fully invested by the Atlantic literary and cultural milieu.
Discours/e is a bilingual digital catalogue which offers visual and audio archives, critical essays and articles— reflecting the diversity and richness of Atlantic literatures and cultures.
The Festival in Figures
Why becoming sponsor
By becoming a sponsor of the Frye Festival and Discours/e, you are investing in much more than just an event.
You make it possible for thousands of people—from children discovering books in the classroom to adults meeting internationally renowned authors—to access the transformative power of literature.
Your support directly promotes literacy, bilingual cultural exchange, and the discoverability of Atlantic voices in Canada and internationally. Together, we are making literature accessible, inclusive, and inspiring for everyone.
Our Sponsorship Program
Official Presenter
Exclusivity and Leadership
Investment : $35 000 +
Exclusive benefits:
- Your logo displayed alongside ours with the words “Presented by”
- Corporate banner displayed at events
- Four festival passes for your team members
Visibility at events:
- Brand activation: sponsorship of a contest to win two festival passes and sponsorship of book signing areas or a flagship event of your choice
- Opportunity to speak at the launch and opening of the festival
- Your logo displayed at events
Digital visibility:
- Your name and logo with a hyperlink in the “Sponsors” tab on the Festival and Discours/e websites
- A message from the sponsor under your logo
- Publication of an article in Discours/e about your support for literature
- Promotion on social media (Facebook - Instagram) and in the newsletter
1
Platinum Partner
Prestige and High-Level Visibility
Investment : $25 000 +
Exclusive benefits:
- Two festival passes for your team members
Visibility at events:
- Brand activation: sponsorship of a major event (Frye Fever, Frye Jam, etc.)
- Mention at the launch and opening of the festival
- Your logo displayed at events
Digital visibility:
- Your name and logo with hyperlink in the “Sponsors” tab on the Festival and Discours/e websites
- Sponsor's message under your logo
- Your logo under sponsored events
- Promotion on social media (Facebook - Instagram) and in the newsletter
2
Gold Partner
Trusted Partner
Investment : $15 000 +
Exclusive benefits:
- One festival pass for your team members
Visibility at events:
- Brand activation: sponsorship of a series of “interview” events
- Mention at the launch and opening of the festival
- Your logo displayed at sponsored events
Digital visibility:
- Your name and logo with hyperlink in the “Sponsors” tab on the Festival and Discours/e websites
- Your logo under sponsored events
- Mention on social media (Facebook - Instagram) and in the newsletter
3
Silver Partner
Community Builder
Investment : $10 000 +
Visibility at events:
- Brand activation: sponsorship of an “interview” type event
- Mention at the launch and opening of the festival
- Your logo displayed at sponsored events
Digital visibility:
- Your name and logo with hyperlink in the “Sponsors” tab on the Festival and Discours/e websites
- Mention in sponsored event descriptions
- Mention on social media (Facebook - Instagram)
4
Bronze Partner
Community Ally
Investment : $2 500
Visibility at events:
- Mention at the launch and opening of the festival
Digital visibility:
- Your name and logo with hyperlink in the “Sponsors” tab on the Festival and Discours/e websites
- Mention in the descriptions of sponsored events
- Mention on social media (Facebook - Instagram)
5
Bibliophile
Friendly Support
Investment : $1000
- Mention at the launch and opening of the festival
- Your name and logo with a hyperlink in the “Sponsors” tab on the festival website
- Mention on social media (Facebook - Instagram)
6
Patron
Ground Support
Investment : $500
- Mention at the launch and opening of the festival
- Your name and logo with a hyperlink in the “Sponsors” tab on the festival website
To Become A Sponsor
Go to the contact page and select the "Sponsor" form. Then fill it out with the level you are interested in
and it will be sent to our Executive Director, Ariane Savoie.